The global economic crisis has pushed countries with trade deficits (see Spain) to promote a growing business internationalization, an act that has meant a significant investment for this facet and therefore a change of mentality in our concept of sales, customers and logistics. Globalism has driven companies to cross borders in search of customers and previously unknown demands to adapt, evolve and reinvent what they were and had learned to date and has undoubtedly influenced prices which in turn has coerced wages and the latter have conditioned the purchasing power of the client.   Globalization forces us to move, it demands dynamism or else weRead More →